Hi, I’m Lana!
Hi, my name is Lana Hinds and I’m a Certified Financial Counselor, Coach, and Blogger. My expertise has been found in notable publications, such as Go Banking Rates, Yahoo Finance, Wall Street Journal, and many more. With my personal finance blog, I educate women on being more confident and competent with their money. That’s me now, but I didn’t start there. I was the first in my family to go to college. Because of that, I didn’t really have much guidance in navigating the financial decisions that went along with paying for college or managing finances as a young adult.
Like many college graduates, I was excited to get into my career field, start making real money, get out of the struggle, and start living the life that I dreamed of. The problem is that I graduated at the height of the Great Recession, and couldn’t find a job. I had bills, so I took a job at a clothing store making $8 dollars an hour. That clearly wasn’t the future that I wanted, so I went to graduate school for business and accounting.
Fast forward to 2012.
I finished grad school. At this point, I was a couple of years into my career in financial services. On the surface, things appeared to be pretty good. In reality, during the time between finishing undergrad and grad school, I’d racked up a ton of debt. My credit was in the trash. I had debt collectors harassing me. I couldn’t get approved for a car or an apartment. Things were really bad for me financially. Again, that wasn’t the life that I’d envisioned for myself.
I sat down and took a hard look at my finances, and started planning my way out of the mess that I was in. That’s how I discovered the principles that I share with clients.
One by one, I paid off thousands in debt. I started using credit wisely, so my score increased. I started saving, paid off my car, and bought my first house.
In response to the Great Recession, the government implemented requirements for banks to know their financial position in case of another catastrophic event. My job was around helping the bank that I worked for get clarity on their budget, and know what their financial position would be in case the worst happened.
That was all well and good, but in the back of my mind, I was thinking about people. I was thinking about my family, my friends, my community, people of color. There I was helping this billion dollar entity safeguard itself against the worst, when meanwhile those closest to me would be financially devastated if something like the great recession happened again.
With that in the back of my mind, I was no longer comfortable in the work that I was doing. I knew that I am called to help people. With my skillset, experience, education, and my own experience rebuilding my finances. I decided to use it all to help people. Volunteering, I started helping others with their finances in my spare time. I really enjoyed what I was doing. I realized that I am gifted and passionate about helping people. Shortly after, I got my Financial Counseling certification. I started the Command Your Coins personal finance blog. The rest is history.
Now, I spend my time helping clients master their money.
Official Bio & Press Kit
Lana is an entrepreneur, faith mentor, and women’s finance coach. Lana is the the Founder & CEO of Command Your Coins: Faith + Finance, a personal finance blog that helps women create financial security to build wealth and design the life that they desire. An avid creator, she produces content rich, insightful videos and blog posts on blending biblical truths with practical application to achieve financial success. Lana is a wife, mother, lover of Christ, outgoing introvert, and women’s empowerment enthusiast. Her work has been featured in notable publications including GoBanking Rates, Yahoo Finance, and the Wall Street Journal.